About
You talk to the person doing the work.
Plerom is a one-person consultancy for lean B2B SaaS marketing teams. No account manager, no mid-level team executing a brief I wrote in another room.
Backstory
Twenty years across design, code, and marketing.
I've spent nearly 20 years inside B2B SaaS – as a designer, a front-end developer, a JavaScript engineer, and eventually a Director of Brand Marketing leading a team of designers and developers. That path was unusual. Most people pick a lane and stay there. I kept crossing them.
The best marketing work happens at the intersection – where strategy shapes the design, the design shapes what gets built, and what gets built actually reflects what the strategy intended. When those three things live in different heads at different agencies, something always gets lost in the handoff. Usually it's the thing that mattered most.
I started Plerom to do the work the way I always believed it should be done: as one continuous line of thinking, from what are we trying to accomplish? all the way to does this actually work?
I'm based in Austin, Texas. I have four kids, a record collection that's getting out of hand, and a standing desk I spend too much time at. I care about doing good work and being someone my clients can genuinely trust.
— Ross
Skills
I'm a marketing engineer.
That's how I think of myself – someone who can hold strategy, design, and technical implementation in the same conversation without dropping any of them.
I've built marketing sites from scratch. I've inherited broken ones and fixed them. I've set up tracking infrastructure, connected CRM data, written strategy decks, directed design, and shipped code – sometimes all in the same week.
I know what "good" looks like across all of it. Most people don't – they're excellent in their lane, and that's genuinely valuable. But I can see the whole road.
The Problem I Solve
I hear this most often from marketing leaders at lean B2B SaaS teams.
"Our website is fine, but I don't trust it. I don't know if it's working. The messaging is off. It took forever to update. We hired an agency once and it was a disaster. We need someone who gets both the strategy and the execution."
That's exactly the gap I fill. I've watched marketing sites at lean teams carry all the right ambitions and none of the right infrastructure – messaging that drifts, tracking that lies, CTAs that nobody's actually tested. A small crack becomes a chasm fast. Your website should work as hard as your product: clear architecture, consistent messaging, proper tracking, tested CTAs, copy that actually converts. Most marketing sites at lean teams aren't that yet. Building one that is – one your team can actually maintain – is what I do.
Why me
Senior practitioner, not a committee of vendors.
I've been doing this for nearly two decades – not as an agency, not as a specialist who hands off to someone else, but as a senior practitioner who sees the whole thing through.
I've sat where your team sits. I've been the Director who had to fight for budget, explain marketing to engineers, and make a website do more with less. I know your constraints: timeline pressure, limited headcount, a CTO who has opinions about the tech stack. These aren't abstractions to me – I've lived them.
Because I work independently, you get my full attention and my actual thinking. Not a junior team executing a brief I wrote in another meeting. When you're talking to me, you're talking to the person doing the work.
I also bring nearly two decades of B2B SaaS context. I know the category. I know what SaaS buyers respond to. I know what your competitors' sites do wrong – and why it matters.
Why not me
This part matters as much as everything above.
I'm not the right fit if you need someone to run paid media, own demand generation, or manage a full-stack marketing program. I work on the website and what it takes to make the website perform – strategy, design, development, SEO, tracking. That's the scope.
I'm not a brand strategist or copywriter. I can direct and refine copy, but if you need someone to run a full brand positioning engagement or write long-form content at scale, I'm not your person.
I won't take a design-only or development-only retainer. Strategy has to be part of the engagement – that's what makes the execution worth anything.
I'm not available for full-time embedded work. I'm a consultant. I work with a small number of clients at a time, and I keep it that way deliberately – so the work is actually good. If those things are dealbreakers, I'll tell you honestly, and I'm happy to point you toward someone who's a better fit.
What I believe
Your site should be built with the same rigor as your product.
I've come to believe your marketing website should be built with the same care and rigor as your product. Real architecture, consistent components, proper tracking, tested conversion paths, a codebase someone can actually maintain. The same standards your engineering team applies to the product should apply to the site that's supposed to sell it.
Most marketing sites at B2B SaaS companies aren't built that way. They're built fast, by too many hands, with too little coherence. And then the marketing leader inherits something they can't trust – and can't change without breaking something.
That's fixable. It just requires treating the site like it matters as much as the product. I believe it does.
Ready to talk?
If this sounds like what you've been looking for, I'd love to hear about your situation.
Book a 30-minute call →