Blog
What I see in the field: what to fix first, how to measure it, and how to keep a marketing site improving after launch.
AI won't one-shot the right design, but it can one-shot hundreds. The work that matters is still the design process: a clear brief, lots of exploration, and the judgment to pick what fits the business.
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A big relaunch changes everything at once and teaches you little. Product teams learn in small, regular steps. Here's how to run a marketing website the same way, and why someone has to own the loop.
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A redesign changes many things at once, so it can't tell you what was wrong. Find where buyers are getting stuck first, then let the evidence decide how big the change should be.
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